The Challenge:
A slow fashion advocate producing limited-stock, hand-embroidered kurtas needed to expand international reach before launching their new collection.
Our Strategy:
Pre-launch brand positioning through strategic content planning & strategy.
The Results:
Content engagement increased by 250%
Impact:
Helped to redirect the brand's priorities with strategic planning, helping to build more storytelling into content that authentically communicated their slow fashion values and craftsmanship heritage.