The Challenge:
Build and scale Dr. Hala Mahfoud’s personal Instagram account to strengthen authority, increase organic reach, and support patient acquisition through personal branding.

Our Strategy:
A personal brand–led content strategy built on educational authority, relatable trends, and consistent short-form video, supported by a creator partnership to extend reach and credibility. We prioritised organic growth through impactful, problem-led videos and strategic trend adaptation designed to attract the right audience.

The Results:

• First viral post within 2 weeks, reaching 32.4K views

• Over 24.8K views in the first month of collaboration

• 40.6K views within 4 months, significantly increasing overall organic reach across the account

Impact:
We helped Dr. Hala show up more relatable and trustworthy online by turning aesthetic topics into clear, engaging content that stayed professional and credible, helping her reach a wider audience. As a result, Dr. Hala’s personal account became organic traffic driver—boosting visibility, strengthening patient trust, and supporting consistent inbound interest through her personal brand.